Meet Me At The Coke Sign

How many billboards in the world ever reach "Uber Drop-Off Destination" status?

Not many.

For over 50 years (way before Uber) the Coke Sign has presided over Kings Cross, lighting up the Sydney skyline, bringing folks together, and bearing witness to all the incredible stories that unfold around it.

Meet Me At The Coke Sign honours that history and celebrates those stories.

Cannes Lions 2025 - Silver & Shortlist

London International Awards 2025 - Gold & Silver

One Show Asia - Gold & Bronze