From tropical places, with tropical heat, and brewing tropical flavours, you could say Matso's Brewery is a product of their environment, but they say they're a little troppo.

Although Matso's is a household name in Western Australia where it's brewed, the team were now looking to break into the east coast market and in need of a fresh brand platform and some cut-through creative to get the ball rolling.

Here we lean into the heat factor of the tropics and melt our typography to fill the artwork with colours that resemble east and west coast Australian tropics.