Booty Shakin' Good

Everyone knows fast food is irresistible after a solid night out. You’ve danced your heart out, your ears are ringing, and your stomach’s growling. Late-night takeaway options are slim, and KFC hasn’t always been top of mind. So, we shook things up with a secret, one-night-only nightclub experience—The Fried Side Club. Partnering with Aussie DJ Luude, who performed with Kinder and Foura, we served Luude’s Zinger Sliders to 450 partygoers. With 232 pieces of coverage and a 177 million reach, this was KFC’s most successful music activation yet, all supporting the KFC Youth Foundation.